10 years. $1B+ in pipeline generated across PE & VC-backed SaaS. The frameworks that did it — here, for free and for sale. Anonymous because the systems matter more than the person.
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Every framework is a Notion template built for real operators. Buy it, duplicate it to your workspace, implement it this week.
The complete signal-driven pipeline engine. ICP scoring, buying signal taxonomy, tier routing, SDR playbooks, CRM configuration, and operating rhythms. Built for PE & VC-backed SaaS scaling from $15M to $200M+ ARR.
Score your pipeline system across 5 dimensions. Find out exactly where it's leaking before you spend another dollar on headcount or tools.
Turn your Closed Lost graveyard into a pipeline source. Classify every loss as Lost, Derailed, or Rejected — and run a different playbook on each.
Build or rebuild an SDR org from scratch. Hiring criteria, 30-60-90 ramp with hard gates, coaching framework, and performance management system.
Three programs to unlock untapped pipeline: champion tracking, closed-lost re-engagement, and referral systems that actually get used.
Signal-triggered cold calling frameworks. Earn curiosity in the first 10 seconds. Not scripts — systems that teach reps to navigate real conversations.
MQLs are a lie. Not a "flawed metric." A lie. They were invented by marketing teams who needed to prove value and adopted by sales leaders who needed someone to blame.
They measure form fills, not intent. They create a pipeline that looks full but converts at 3%. And nobody questions it because everyone is too busy celebrating the number.
Activity metrics are a lie too. "Hit 80 dials a day." Why? To who? Based on what signal? Nobody asks. We worship the activity number because it's countable. Meanwhile your hardest-working SDR is burning out calling people who were never going to buy.
I've walked into the same broken company a dozen times. SDRs incredibly busy. Pipeline completely flat. Marketing celebrating record MQL months while sales misses targets. Events cost $200K and nobody can tell you if they produced a single deal.
And the solution everyone reaches for? Hire more SDRs. Buy another tool. Fire the demand gen leader. Nobody fixes the system because nobody owns the system.
I built these systems behind closed doors for years. NDA'd. Internal decks nobody outside the building ever saw. I'm done with that. The frameworks matter more than the person.